N E W
A GRIP YOU‘LL TRIP FOR
Makeup-gripping primers swirled with skincare that extend makeup wear up to 12 hours.
TODAY’S FORECAST: HOT FENTY FAVES
Soak in the sun with the ultimate summer staples.
NEW + LIMITED EDITION
DIAMOND BOMB COLLECTION
Sparkle hard in Diamond Bomb’s bestselling, pure shimmer for lips, face, eyes + body.
SHOP NOWALLURE READERS’ CHOICE AWARD
Give it up for Gloss Bomb Universal Lip Luminizer. It’s the boss of all glosses—literally.Serum
SHOP LIPMOISTURIZER + MINERAL SUNSCREEN + SKIN TINT
10 flexible shades with a glowy, radiant finish—no whitecast.
HYDRA VIZOR HUEZDIAMOND BOMB COLLECTION
Comin’ to drip you head-to-toe in diamonds + next level illumination.
COMPLEXION CHEAT SHEET
Find the right base for your face—all in one place.
FENTY ARTISTRY TIPS
Breaking down makeup looks that everyone’s talking about.
RIHANNA’S LOOKS
All the deetz on Rihanna’s latest beauty looks to recreate at home.
THE FENTY BEAUTY BRANDS
Rihanna’s vision of haircare, makeup, skincare + fragrance for all.