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A GRIP YOU‘LL TRIP FOR

Makeup-gripping primers swirled with skincare that extend makeup wear up to 12 hours.

TODAY’S FORECAST: HOT FENTY FAVES

Soak in the sun with the ultimate summer staples.

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TRY THE FENTY FACE

Look like you just did your makeup, all day long.

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NEW + LIMITED EDITION

DIAMOND BOMB COLLECTION

Sparkle hard in Diamond Bomb’s bestselling, pure shimmer for lips, face, eyes + body.

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ALLURE READERS’ CHOICE AWARD

Give it up for Gloss Bomb Universal Lip Luminizer. It’s the boss of all glosses—literally.Serum

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MOISTURIZER + MINERAL SUNSCREEN + SKIN TINT

10 flexible shades with a glowy, radiant finish—no whitecast.

HYDRA VIZOR HUEZ

DIAMOND BOMB COLLECTION

Comin’ to drip you head-to-toe in diamonds + next level illumination.

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COMPLEXION CHEAT SHEET

Find the right base for your face—all in one place.

FENTY ARTISTRY TIPS

Breaking down makeup looks that everyone’s talking about.

RIHANNA’S LOOKS

All the deetz on Rihanna’s latest beauty looks to recreate at home.

THE FENTY BEAUTY BRANDS

Rihanna’s vision of haircare, makeup, skincare + fragrance for all.

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